A great mobile site is one where all the excess is taken away. Anything that is unnecessary is removed. The content is the priority and navigation is paramount. So, if that’s the case for mobile, why are we not doing the same with our websites? Why all the excess?

What would happen if we took everything away? How would it feel just to read again, without distraction? A place where only the content matters. A place where only the reader matters.

Our answer to this question is ‘Principles‘, a minimalist blog without the extras. A place where the great bloggers can blog again and the interested reader can read again.

A minimal, content first design
We’ve stripped out all the unnecessary, leaving you with a great content-first experience.

100% responsive & mobile friendly
Know that any visitor to your website will be having the best experience no matter what device it is they’re using.

Set your own fonts
You have the power to customize all the fonts on Principles with the Obox Typography Manager.

Visual Customization
Customize the sidebar of your Principles site with the new visual customizer.

Add your own branding
You can add your own logo to your theme quickly and easily using the customizer.

Include social links
Don’t miss a follower, add your social links to all of your favourite accounts in seconds.